![]() ![]() For this reason it is wise to consider A/B testing any major navigation changes first if they risk having an impact on key success metrics. Like any research technique card sorting tools cannot tell you exactly how users will respond on a live website. For example you might want to consider tree testing (reverse card sorting) to evaluate the findability of items in your navigation structure to validate your card sorting findings. Ensure you don’t rely on too small a sample of users to reduce the risk of a few participants overly influencing your results.Ĭard sorting online tools should be used to inform your decision making and be viewed alongside other research and usability testing to ensure it is used appropriately. Card sorting results may also vary widely between participants or they may be fairly consistent. It can be superficial as participants may not fully consider what the content is about or how they would use it to complete a task. Make sure you evaluate the output from a card sorting exercise by discussing the potential impact on key user tasks. Card sorting is a content-centric process and if used without considering users’ tasks it can lead to an information structure that is not usable when dealing with real tasks. It does not make allowance for users’ tasks. Identify how different groups of users view and organise the same topics.Inform what content to put on your homepage.Knowing how people groups and describe topics can help you: Further, when we discuss our websites internally we often unconsciously use jargon and words that are not generally used outside our organisations to describe aspects of our websites. Online card sorting tools allow you to understand your user’s expectations and their comprehension of your topics. Source: Benefits of Card Sorting Online: They may also be asked to label these groups to ensure the words you use are what users would expect. Participants are then asked to organise topics into categories that they feel make sense. ![]() The card sorting online provider will recruit a sample of people who are roughly representative of your target audience or customer base. Card sorting using online solutions allows you to quickly identify how customers group topics together. without any use of internal search or other navigation aids) to complete a set task. Tree testing evaluates how easy it is to find an item by getting participants to solely use the website’s navigation (i.e. Card sorting tools ask users to organise topics into categories and may involve them naming these groups.Ĭard sorting is sometimes used after a tree testing (or reverse card-sorting) exercise identifies findability problems with current navigation journeys. Online card sorting is a quick and simple way of evaluating your information architecture, workflow, menu structure or user navigation journeys. Online card sorting is a usability tool that helps categorise your webpages by identifying how visitors would expect to find content or functionality. ![]()
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